Economics in a Business Context (Business in Context Series)

by Colin Haslam (Author), Alan Neale (Author)

• Used

  Paperback
  1989

  $30.34

• Used

  Paperback
  1999

  $3.41

  Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.