by A . Coskun Samli (Author)
Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies these chaotic forces, identifying the pressures on business that create uncertainty, and also the potential for innovation for those who recognise opportunities to strengthen their competitive position.
Format: Hardcover
Pages: 224
Edition: annotated edition
Publisher: Praeger Publishers Inc.,U.S.
Published: 30 Jan 2007
ISBN 10: 027599371X
ISBN 13: 9780275993719