Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand

by Michael Payne (Author)

• New

  Hardcover
  2006

  $72.88

  By 1980, the modern Olympic movement was gasping for breath, bankrupt financially and politically. Under the leadership of Juan Antonio Samaranch, and Jacques Rogge, the Olympics began a journey back from the brink. This work offers access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history.