Selling the Dream: Why Advertising is Good Business

by JohnHood (Author)

• New

  Hardcover
  2005

  $112.46

  Tracing the history of advertising from Ancient Roman times, this book offers a colourful account of advertising in its cultural context. It addresses issues such as the promotion of harmful and immoral products, marketing to children, the role of advertising in service industries, and the impact of Internet on the conduct of commerce.