Advertising in the 60s: Turncoats, Traditionalists and Waste Makers in America's Turbulent Decade

by HazelG.Warlaumont (Author)

• New

  Hardcover
  2000

  $110.63

  Examines the struggle of advertising during a period of social upheaval. Targeted by the counterculture, threatened with government regulation, criticized as wasteful and weakened by internal strife between traditionalists and liberals, it surprised all with unprecedented creativity and innovation.