by KathleenE.Kendall (Author)
A comparison of communication in the US presidential primaries of the 20th century. It examines the role of the candidates and the media during primary elections and the communication patterns that transcend time regarding political image, horse race coverage and negative campaigning.
Format: Paperback
Pages: 272
Publisher: Greenwood Press
Published: 30 Jan 2000
ISBN 10: 0275968979
ISBN 13: 9780275968977