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Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development

Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development

by RhondaPhillips (Author)

  • New

    Hardcover 2002

    $98.15
Synopsis

This work examines the use of popular and corporate culture, retail establishments, historical tradition, and surrealism in community concept marketing and profiles examples of communities from a diverse array of contexts and geographical settings.

$98.15

Quantity

20+ in stock

More Information

Format: Hardcover
 Pages: 182
 Publisher: Praeger
Published: 30 May 2002
ISBN 10: 0275967980
ISBN 13: 9780275967987