Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development

Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development

by RhondaPhillips (Author)

Synopsis

This work examines the use of popular and corporate culture, retail establishments, historical tradition, and surrealism in community concept marketing and profiles examples of communities from a diverse array of contexts and geographical settings.

$95.23

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 182
Publisher: Praeger
Published: 30 May 2002

ISBN 10: 0275967980
ISBN 13: 9780275967987