Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-96 (Praeger Series in Political Communication)

by WilliamL.Benoit (Author)

• New

  Hardcover
  1999

  $110.35

  A study of presidential television spots from 1952 to 1996. More than 1600 spots are covered, from both primary and general campaigns. It uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots such as acclaims, attacks and defences.