by Edmund M. Burke (Author), Raymond V. Gilmartin (Foreword)
This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees.
Format: Paperback
Pages: 206
Publisher: Praeger Publishers
Published: 28 Feb 1999
ISBN 10: 027596471X
ISBN 13: 9780275964719