Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising (Praeger Series in Political Communication)

by Lynda Lee Kaid (Author), Anne Johnston (Author)

• New

  Hardcover
  2000

  $119.95

  This study examines the use of televised political advertising in American presidential elections from 1952 onward. Since then, advertising has played a major role in American presidential campaigns, with political spots becoming the dominant form of communication between voters and candidates.