by N/A
For introductory International Business courses with the need for a brief, accessible text.
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States
A readable, concise, and innovative tour through the discipline, International Business: The Challenges of Globalization presents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all students.
Format: Paperback
Pages: 480
Edition: 7
Publisher: Pearson
Published: 07 Mar 2013
ISBN 10: 0273786970
ISBN 13: 9780273786979