Consumer Behaviour: A European Perspective

Consumer Behaviour: A European Perspective

by Gary Bamossy (Author), Gary Bamossy (Author), Prof Søren Askegaard (Author), Michael R. Solomon (Author), Margaret K. Hogg (Author)

Synopsis

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.


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More Information

Format: Paperback
Pages: 704
Edition: 5
Publisher: Pearson
Published: 06 Jun 2013

ISBN 10: 0273772724
ISBN 13: 9780273772729
Book Overview:

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour.