Consumer Behaviour: A European Perspective

by Gary Bamossy (Author), Gary Bamossy (Author), Margaret K. Hogg (Author), Michael R. Solomon (Author), Prof Søren Askegaard (Author)

• Used

  Paperback
  2013

  $3.44

  Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.