by Mark Green (Author), WarrenKeegan (Author)
For undergraduate and graduate global marketing courses.
The excitement, challenges, and controversies of global marketing.
Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
Format: Paperback
Pages: 600
Edition: 7
Publisher: Pearson Education
Published: 29 Mar 2012
ISBN 10: 0273766716
ISBN 13: 9780273766711
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