by Gary Armstrong (Author), Michael Harker (Author), Gary Armstrong (Author), Michael Harker (Author), Philip Kotler (Author), Ross Brennan (Author)
Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success.
The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
Format: Paperback
Pages: 640
Edition: 2
Publisher: Pearson
Published: 12 Jul 2012
ISBN 10: 0273762605
ISBN 13: 9780273762607
Book Overview: The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.
Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.
Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
Ross Brennan is Reader in Marketing at the University of Hertfordshire Business School
Michael Harker is Lecturer in Marketing at University of Strathclyde Business School, Glasgow.
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