E-Commerce 2012

E-Commerce 2012

by KennethLaudon (Author), Carol Traver (Author)

Synopsis

For the undergraduate and graduate e-commerce course in any business discipline.

The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field.

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More Information

Format: Paperback
Pages: 912
Edition: 8
Publisher: Pearson Education
Published: 01 Feb 2012

ISBN 10: 0273761293
ISBN 13: 9780273761297