Advertising: Strategy, Creativity and Media

by Chris Fill (Author), Chris Fill (Author)

Used
Paperback
2012
$3.44

This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

Synopsis

This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

$3.44

Save:$56.27 (94%)

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1 in stock

More Information

Format: Paperback
Pages: 416
Edition: 1
Publisher: Pearson
Published: 24 Sep 2012
ISBN 10: 0273760890
ISBN 13: 9780273760894

Advertising: Strategy, Creativity and Media

Used

$3.44

Synopsis

$3.44

More Information