Essentials of Marketing

by ProfJimBlythe (Author)

• Used

  Paperback
  2012

  $3.25

  Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of:

  * traditional marketing techniques and theories,

  * the practical and tactical decision-making processes involved in marketing,

  * up-to-date topics such as corporate social responsibility, social media and ethics.

  The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.