Fundamentals of Strategy

by Gerry Johnson (Author), Gerry Johnson (Author), Kevan Scholes (Author), Richard Whittington (Author)

• Used

  Student Edition
  2011

  $5.84

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  Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy - for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy.