Brilliant Marketing Plans: What to Know and Do to Make a Successful Plan (Brilliant (Prentice Hall))

by Ian.Linton (Author)

• Used

  Paperback
  2011

  $3.51

  Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively.

  Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.

  Includes templates and worked up marketing plans and is rigorous and thorough equipping you with plans that really work.