Strategic Management

Strategic Management

by RichardLynch (Author)

Synopsis

Strategic Management is one of the world's leading strategy textbooks. It covers all the major topics, particularly from a global perspective. It delivers comprehensive coverage of all the main elements of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.

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More Information

Format: Paperback
Pages: 880
Edition: 6
Publisher: Financial Times/ Prentice Hall
Published: 09 Dec 2011

ISBN 10: 0273750925
ISBN 13: 9780273750925
Book Overview:

An update of the leading strategy textbook with green strategy integrated throughout, new case studies and an open-access website


Author Bio

Richard Lynchis Emeritus Professor of Strategic Management at Middlesex University, London. He is an active researcher, lecturer and consultant, particularly in the area of global strategy.