by PeterFrederick (Author)
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.
Discover how to:
Transform any document into something truly compelling and persuasive
Understand what your reader really wants to hear and use this to get what you want
Combine logic and emotion to convince even the most sceptical reader
Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
Format: Paperback
Pages: 194
Edition: 1
Publisher: Prentice Hall A combination of effective writing, decision-making and persuasion. Designed for everyday use, this book offers practical advice to help readers write concise, convincing and effective documents.
Published: 03 Mar 2011
ISBN 10: 0273746138
ISBN 13: 9780273746133
Book Overview:
With guidelines and rules set out in each chapter, would-be writers are provided with clear instructions on how to make the most out of words.
eManager, August 2011
Pete Frederick has spent the past 10 years as a professional persuasive writer. He is currently the senior bid writing expert for Pera Innovation, a leading research and development consultancy. He provides training, guidelines and internal evaluation to around 50 writers both within Pera and across other research organisations in Europe. Over the past 3 years, he has written and evaluated successful research bids worth ┬ 67m. His guidelines and training courses have contributed to writers securing projects worth over ┬ 200m over the same period.
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