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Digital Marketing: Strategy, Implementation and Practice

Digital Marketing: Strategy, Implementation and Practice

by Dave Chaffey (Author), Dave Chaffey (Author), Fiona Ellis-Chadwick (Author)

  • Used

    Paperback 2012

    $5.82
Synopsis

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

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More Information

Format: Paperback
 Pages: 728
 Edition: 5
 Publisher: Pearson
Published: 12 Jul 2012
ISBN 10: 0273746103
ISBN 13: 9780273746102
Book Overview:

Comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals


Author Bio

Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.

Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Business School at The Open University Business School, Academic Consultant for the BBC, Marketing Consultant and academic author.