FT Guide to Strategy: How to Create, Pursue and Deliver a Winning Strategy (The FT Guides)

by RichardKoch (Author)

• Used

  Paperback
  2011

  $4.13

  YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE. The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.

• Used

  Paperback
  1995

  $3.27

  Showing operating managers how they can devise their own Business Unit Strategies quickly and effectively, without any help from the clever clogs at the center or in consultancies, this book demonstrates the power of strategy to raise profits, provides a DIY strategy fit for managers, distils strategic thinking since 1960, and provides a lively A-Z of strategy concepts, terms and techniques.