by Dr Kevin Lane Keller (Author), Malcolm Goodman (Author), Dr Mairead Brady (Author), Mr Torben Hansen (Author), Dr Mairead Brady (Author), Mr Torben Hansen (Author), Dr Kevin Lane Keller (Author), Malcolm Goodman (Author), Philip Kotler (Author)
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
Format: Illustrated
Pages: 1064
Edition: 2
Publisher: Pearson All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
Published: 28 Jun 2012
ISBN 10: 0273743619
ISBN 13: 9780273743613
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