Principles of Marketing European Edition

by Gary Armstrong (Author), Gary Armstrong (Author), Philip Kotler (Author), Lloyd C. Harris (Author), Nigel Piercy (Author)

• Used

  Abridged
  2013

  $4.26

  Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks.

  The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.

  Please note that the product you are purchasing does not include MyMarketingLab.

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