Exploring Strategy Text & Cases Plus MyStrategyLab

Exploring Strategy Text & Cases Plus MyStrategyLab

by ProfGerryJohnson (Author), ProfKevanScholes (Author), Gerry Johnson (Author), ProfRichardWhittington (Author), Gerry Johnson (Author), Richard Whittington (Author), Kevan Scholes (Author)

Synopsis

Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn't be without.

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More Information

Format: Paperback
Edition: 9
Publisher: Financial Times/ Prentice Hall
Published: 14 Dec 2010

ISBN 10: 0273737023
ISBN 13: 9780273737025
Book Overview:

Your essential guide to the real world of Strategy.