Economics for Business and Management

by StuartWall (Author), Mr Alan Griffiths (Author)

• Used

  Paperback
  2011

  $6.79

  Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today's decision makers:

  * What are the characteristics for successful entry into new international markets?

  * How can 'sustainability' affect decision making within businesses?

  * Why are today's global investors so concerned about national debt issues?

  * In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?

  * What strategies can companies such as BP use to repair damaged global reputations?

  It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning.

  Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.

• New

  Paperback
  2011

  $99.26

  Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today's decision makers:

  * What are the characteristics for successful entry into new international markets?

  * How can 'sustainability' affect decision making within businesses?

  * Why are today's global investors so concerned about national debt issues?

  * In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?

  * What strategies can companies such as BP use to repair damaged global reputations?

  It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning.

  Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.