Service Management: An integrated approach

Service Management: An integrated approach

by Bart Van Looy (Author), Paul Gemmel (Author), Roland Van Dierdonck (Author)

Synopsis

Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management.

This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy.

Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today.

Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students

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More Information

Format: Paperback
Pages: 544
Edition: 3
Publisher: Pearson
Published: 07 Mar 2013

ISBN 10: 027373203X
ISBN 13: 9780273732037