The Truth About What Customers Really Want: Move Them to Buy...Buy More...and Keep on Buying

by Michael R . Solomon (Author)

• Used

  Paperback
  2009

  $124.85

  Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: how they behave, what they want (and don't want), and what really motivates them to action.

  In The Truth About What Customers Really Want , world-renowned customer behaviourexpert Michael R. Solomon brings togetherthe 50 absolutely crucial facts and insightsyou must know to successfully attract andkeepprofitable customers.

  Solomon reveals:

  how changing gender roles are impacting marketing

  how to shape your brand's personality

  market by lifestyle

  build brand communities and consumer tribes

  how to generate low-cost buzz via guerrilla and viral marketing.

  Unlike some books on customer behaviour, this one's simple to use, up-to-date, and complete.

  Michael Solomon's The Truth About What Customers Want contains great insights into consumer behaviour and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today's technology-driven world.

  Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker