Principles of Marketing: AND MyMarketingLab

Principles of Marketing: AND MyMarketingLab

by PhilipKotler (Author), Gary Armstrong (Author), ProfJohnSaunders (Author), ProfVeronicaWong (Author)

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Format: Paperback
Edition: 5
Publisher: Financial Times/ Prentice Hall
Published: 26 Jun 2008

ISBN 10: 0273720643
ISBN 13: 9780273720645