Marketing Management: First European Edition

by Malcolm Goodman (Author), Dr Mairead Brady (Author), Mr Torben Hansen (Author), Dr Mairead Brady (Author), Kevin Keller (Author), Philip Kotler (Author), Malcolm Goodman (Author), Mr Torben Hansen (Author)

• Used

  Hardcover
  2009

  $4.20

  The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.