Essentials of Marketing

by JimBlythe (Author)

• Used

  Paperback
  2008

  $4.07

  This book is aimed at undergraduates taking an introductory marketing course.

  Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.

  The 4th edition has been thoroughly re-written to include the new 7 C's framework

  The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.

• Used

  Hardcover
  2000

  $3.15

  This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students of marketing.