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Consumer Behaviour

Consumer Behaviour

by N/A

  • Used

    Paperback 2009

    $3.28

  • Used

    Paperback 2007

    $3.28
Synopsis

This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students

$3.28

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Quantity

4 in stock

More Information

Format: Paperback
 Pages: 728
 Edition: 4
 Publisher: Financial Times/ Prentice Hall
Published: 16 Nov 2009
ISBN 10: 027371726X
ISBN 13: 9780273717263
Book Overview: The European adaptation of Solomon's Consumer Behaviour leads the market by being lively, comprehensive and practical.

Author Bio
Michael R. Solomon, Ph.D.,joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. In addition to this book, he is also the co-author of the widely-used text book Marketing: Real People, Real Decisions.

Gary J. Bamossy, Ph.D.,is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.

Soren Askegaardis Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993.

Margaret K. Hogg holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS).