Research Methods for Business Students

Research Methods for Business Students

by Adrian Thornhill (Author), Mark Saunders (Author), Philip Lewis (Author), Adrian Thornhill (Author), Mark Saunders (Author)

Synopsis

A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.

The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the 'student choice' and run-away market leader.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

The following online resources support the text:

  • For Students: self-assessment questions, glossary, revision flashcards , tutorials for SPSS and NVivo, plus Smarter Online Searching Guide
  • For Instructors: teaching manual, powerpoint slides, testbank

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Quantity

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More Information

Format: Paperback
Pages: 635
Edition: 5th
Publisher: Pearson Education
Published: 02 Apr 2009

ISBN 10: 0273716867
ISBN 13: 9780273716860

Author Bio

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.