by Gary Bamossy (Author), Gary Bamossy (Author), Prof Søren Askegaard (Author), Michael R. Solomon (Author), Margaret K. Hogg (Author)
Consumer Behaviour Third European Enhanced Media Edition New and exclusive to this Enhanced Media Edition: *Interactive e-study guide full of animated exercises adds colourful depth to each topic great for revision*Quick tests throughout each chapter to enhance and test your knowledge*Find out what kind of consumer you are by taking self-assessment quizzes. Follow these three steps to get the most out of this Enhanced Media Edition: *Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon*Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition*Access valuable learning resources to help you pass your course: - Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses - Enhance your revision with the interactive e-study guide - Use the online Glossary and Flashcards to check and test your understanding of the key terms - And much more!
Format: Paperback
Pages: 728
Edition: 3
Publisher: Financial Times/ Prentice Hall
Published: 14 Jun 2007
ISBN 10: 0273714724
ISBN 13: 9780273714729