Essential Guide to Marketing Planning

by Marian Burk Wood (Author)

• Used

  Paperback
  2007

  $3.29

  Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.