Research Methods in Business Studies

by PervezGhauri (Author), Dr Kjell Gronhaug (Author)

• Used

  Paperback
  2010

  $3.76

  A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

  Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
  
  The following online resources support the text:
  For Instructors: PowerPoint slides

• Used

  Paperback
  2005

  $5.80

  This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. It is designed to equip them with a systematic approach to business research. Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.