Exploring Corporate Strategy

Exploring Corporate Strategy

by Gerry Johnson (Author), Gerry Johnson (Author), Richard Whittington (Author), Kevan Scholes (Author)

Synopsis

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

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More Information

Format: Paperback
Pages: 664
Edition: 8
Publisher: Financial Times/ Prentice Hall
Published: 07 Dec 2007

ISBN 10: 0273711911
ISBN 13: 9780273711919

Author Bio
Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.