by Dr Albrecht Enders (Author), Dr Albrecht Enders (Author), Prof Tawfik Jelassi (Author)
Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
Format: Hardcover
Pages: 664
Edition: 2
Publisher: Financial Times/ Prentice Hall
Published: 10 Jul 2008
ISBN 10: 0273710281
ISBN 13: 9780273710288
Book Overview: Jelassi/Enders 'Strategies for E-Business: concepts and cases' 2e expertly uses strategic frameworks and real world cases to link e-business to overall corporate strategy.
Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France. He is also Adjunct Professor of Technology Management at INSEAD (Fontainebleau).
Albrecht Enders is Assistant Professor of Strategic Management at the University of Nuremberg in Germany. Previously, he worked as a consultant with The Boston Consulting Group and as a Research Fellow at INSEAD (Fontainebleau).
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