Exploring Corporate Strategy Enhanced Media Edition, 7th Edition: Text Only

by Gerry Johnson (Author), Gerry Johnson (Author), Kevan Scholes (Author), Richard Whittington (Author)

• Used

  Paperback
  2006

  $3.25

  An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

• Used

  Paperback
  2006

  $3.25

  Pearson Education is pleased to announce the publication of the Enhanced Media Edition of Exploring Corporate Strategy: Johnson, Scholes & Whittington, 7th Edition. What's new? Every student copy includes an access code that unlocks the door to a range of learning resources provided through the accompanying website www.pearsoned.co.uk/ecs7. Online resources include: *Keep up with the fast-paced world of corporate strategy! Read recent FT articles to update cases and examples in the book. *Students can study on the go! Download summaries of key topics to your mp3 player, or listen online. *Students can get ahead! Test your knowledge with self-assessment questions and track your progress with a personal grade book. Exploring Corporate Strategy:Enhanced Media Edition 7th edition , will publish May 29th 2006. The current edition will no longer be available after that date. Please note the new ISBN's: Text Only: 1405846003 Text & Cases: 1405845996