Exploring Corporate Strategy Enhanced Media Edition, 7th Edition: Text Only

by Gerry Johnson (Author), Gerry Johnson (Author), Richard Whittington (Author), Kevan Scholes (Author)

• Used

  Paperback
  2006

  $4.22

  An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

• Used

  Paperback
  1997

  $3.27

  The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Instructor's Manual (0-13-010993-2). PowerPoint Slides (0-13-010994-0).