Student Access Kit ( Principles of Marketing)

Student Access Kit ( Principles of Marketing)

by Frances Brassington (Author)

Synopsis

This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.

$7.60

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Quantity

1 in stock

More Information

Format: Paperback
Edition: Fourth Edition
Publisher: Clearway Logistics Phase 1b
Published:

ISBN 10: 0273710001
ISBN 13: 9780273710004