by Claire Capon (Author)
Understanding the Business Environment introduces the nature and environment of organisations to the first-time student of business. Clearly and accessibly, the book examines the external and competitive environment of business, as well as the structure, culture, resources and functions inside organisations.
This combination of both the internal and external environment of organisations is unusual, and marks this book out as particularly valuable for courses aiming to give students a rounded introduction to business.
It is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
The following online resources support the text:
Format: Paperback
Pages: 439
Edition: 3
Publisher: Financial Times
Published: 25 Jun 2009
ISBN 10: 0273708147
ISBN 13: 9780273708148
Book Overview: Understanding the Business Environment introduces the nature and environment of organisations to the first-time student of business.
Claire Capon is Senior Lecturer at Staffordshire University Business School. She is also author of another Pearson textbook: Understanding Strategic Management (2008).