Essentials of Marketing Communications

by JimBlythe (Author)

• Used

  Paperback
  2005

  $3.42

  Designed to provide an overview of the techniques, supporting theories, and strategic and tactical decision-making processes involved in marketing communications, this book presents the theories of marketing communications to consumer behaviour issues. Using case studies, it explains how marketing communications works in practice.

• Used

  Paperback
  2003

  $3.42

  Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.