Essentials of Marketing Communications

Used
Paperback
2005
$3.72

Designed to provide an overview of the techniques, supporting theories, and strategic and tactical decision-making processes involved in marketing communications, this book presents the theories of marketing communications to consumer behaviour issues. Using case studies, it explains how marketing communications works in practice.

Synopsis

Designed to provide an overview of the techniques, supporting theories, and strategic and tactical decision-making processes involved in marketing communications, this book presents the theories of marketing communications to consumer behaviour issues. Using case studies, it explains how marketing communications works in practice.

$3.72

Save:$48.12 (93%)

Quantity

2 in stock

More Information

Format: Paperback
Pages: 352
Edition: 3
Publisher: Financial Times/ Prentice Hall
Published: 15 Dec 2005
ISBN 10: 027370205X
ISBN 13: 9780273702054

Essentials of Marketing Communications

Used

$3.72

Synopsis

$3.72

More Information