by Adrian Thornhill (Author), Mark Saunders (Author), Philip Lewis (Author), Adrian Thornhill (Author), Mark Saunders (Author)
In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance. Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.
Format: Paperback
Pages: 656
Edition: 4
Publisher: Financial Times/ Prentice Hall
Published: 15 Aug 2006
ISBN 10: 0273701487
ISBN 13: 9780273701484
Book Overview: A unique blend of academic rigour and engaging practicality that provides students with the knowledge, understanding and skills necessary to complete a piece of business research.