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The Marketing of Sport

The Marketing of Sport

by Simon Chadwick (Author), John Beech (Author)

  • Used

    Paperback 2006

    $3.27
Synopsis

The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.

$3.27

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1 in stock

More Information

Format: Paperback
 Pages: 592
 Edition: 1
 Publisher: FT Publishing International
Published: 14 Dec 2006
ISBN 10: 027368826X
ISBN 13: 9780273688266
Book Overview:

A comprehensive, cutting edge analysis of sport marketing, written by an international team of leading academics.


Author Bio

John Beechis Head of Sport and Tourism Applied Research at Coventry Business School, Coventry University

Simon Chadwickis a Director of the Birkbeck Sport Business Centre, and Programme Director for the MSc Sport Management and the Business of Football, at Birkbeck, the University of London.

plus an international team of contributors from the US, Eire, France, New Zealand, and Australia.