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Highly Effective Marketing Plan (HEMP), The: A proven, practical, planning process for companies of all sizes

Highly Effective Marketing Plan (HEMP), The: A proven, practical, planning process for companies of all sizes

by PeterKnight (Author)

  • Used

    Paperback 2004

    $3.25

  • New

    Paperback 2004

    $16.12
Synopsis

A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never see the light of day. HEMP is a straightforward, simple, 17 step plan which you can use to address your problems and opportunities whatever their size, whatever your business, whatever sector you operate in. And it's tried, tested and proven. Each step is detailed within the book with explanations as to why each step is necessary. Also, the benefits of completing the process sequentially are highlighted. This is the book that will help you to: * create a highly effective marketing plan that works - in just one hour!* learn from the relevant case studies and examples and apply these to your business* really understand your business and what it is that makes people buy from you* identify the real obstacles to your plan - and how to overcome them* gain tips for how to make sure your plan is successfully implemented

$3.25

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Quantity

2 in stock

More Information

Format: Paperback
 Pages: 176
 Edition: 1
 Publisher: Pearson
Published: 28 Apr 2004
ISBN 10: 0273687867
ISBN 13: 9780273687863

Media Reviews
Startling both in its simplicity and effectiveness, I hugely recommend HEMP as essential reading for anyone involved in or interested by marketing.
Chris Hughes, Chairman, TEC International

HEMP helps you achieve in a few hours a plan which would normally take weeks
Ann Fendi, Sales and Marketing Director, Sunley plc

HEMP will stimulate you to look at marketing challenges with enhanced clarity and significantly increase your chances of delivering demonstratable value. Plus, it's a really entertaining read!
Andy Hurst, Sales and Marketing Director, Taylor Woodrow

Clear, concise and informative - focused on the key issues, avoiding all the jargon!
Patrick Stirland, MD, The Mitie Group

a compact, hard working guide to a marketing system that should, ir followed from beginning to end, improve your business' chance of profitability... Knights writing is so motivational that it could give you the biggest high you'll get all year - Internet Works

Author Bio

Peter Knight has run small, medium and large companies and today is Founder & Chairman of Phoenix plc, a marketing communications agency which works with clients including Motorola, First Choice, Laing, Harry Ramsden's and many more. Phoenix employs 60 people at The Chapel of Ideas - a converted church - all of whom are engaged in effective communications via all media.

Peter is a TEC International speaker and won the speaker of the year award in 2002. He regularly is engaged by clients to speak and facilitate at conferences, business retreats & strategy planning workshops, and he also contributes to several trade publications.