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Exploring Corporate Strategy: Text & Cases

Exploring Corporate Strategy: Text & Cases

by Gerry Johnson (Author), Gerry Johnson (Author), Richard Whittington (Author), Kevan Scholes (Author)

  • Used

    Paperback 2004

    $4.14
Synopsis

Exploring Corporate Strategy: Text & Cases, 7/e Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. "Exploring Corporate Strategy" has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The text includes access to a companion website, which includes: For lecturers; Instructors Manual with case notes, over 300 PowerPoints, additional classic cases from previous editions and a secure Test bank. For Students; Multiple choice questions, weblinks, case updates, and additional case studies. "Please note that this title is for sale to Asia, Australia and New Zealand only. Please order 9781405845991 if you are ordering from outside these areas."

$4.14

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More Information

Format: Paperback
 Pages: 1072
 Edition: 7
 Publisher: Financial Times/ Prentice Hall
Published: 22 Nov 2004
ISBN 10: 0273687344
ISBN 13: 9780273687344
Book Overview: Europe's most successful strategy textbook covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.

Media Reviews
Exploring Corporate Strategy is one of the outstanding texts in international management education. It combines clarity of structure and presentation with topical and enduring examples. It also has a depth of synthesis and critical reflection based on relevant research which is rare in text books. Andrew Pettigrew, University of Bath, School of Management, United Kingdom Exploring Corporate Strategy is strong at integrating theory and practice ... has an international perspective both in its theoretical coverage and its empirical illustrations and cases ... is comprehensive and easy to combine with further theoretical readings. Leif Melin, Jonkoping International Business School, Sweden The 7th edition of this textbook offers yet another step in improvement both in the area of student support and its overall coverage. In particular the website is easily accessible, user friendly and provides a range of supplementary resources to engage and reinforce students' understanding of this complex area of study. John Toth, Leeds Business School, Leeds Metropolitan University, United Kingdom Exploring Corporate Strategy strikes a balance because it provides sound methodology and analysis, cleverly combined with a well-reasoned introduction to more contemporary paradigms. Thoughtful use of figures and tables provides clarity for students; the detailed cases are ideal for teaching purposes. Gerard Betros, University of Southern Queensland, Australia