Relationship Marketing: Exploring relational strategies in marketing

by Mr John Egan (Author)

• Used

  Paperback
  2004

  $4.98

  John Egan needs to be congratulated on producing a thoroughly engaging and lively written text that relates theory to practice. I am sure it will be appreciated by teachers of marketing, not just in the UK, but around the world. David A. Kirby, University of Surrey Relationship Marketing: Exploring Relational Strategies in Marketing, 2e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'. A complete package of supplements is available to assist students and instructors in using this book. Visit www.booksites.net/Egan to find an Instructor's Manual, Power Point Slides, and links to other useful sites.

• Used

  Paperback
  2001

  $4.41

  Relationship Marketing: Exploring Relational Strategies in Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'.Key Features: ? Written in a clear, easy-to-read, informal style? Real-life examples and cases throughout to bring the subject alive? Learning objectives and chapter summaries put each chapter in context ? Annotated reading lists for further studyRelationship Marketing: Exploring Relational Strategies in Marketing should be of particular interest to both undergraduate and postgraduate students studying for a general marketing qualification as well as those specialising in Service Marketing, Marketing Communications and Relationship Marketing. It will also be of benefit to marketing practitioners.For tutors: There is an Instructor's Manual to accompany this text, available to adopters at www.booksites.netJohn Egan is Principal Lecturer at Middlesex University Business School and a Chartered Marketer. He has twenty four years