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Electronic Marketing: Theory and Practice for the 21st Century

Electronic Marketing: Theory and Practice for the 21st Century

by Mr John O ' Connor (Author), EamonnGalvin (Author), ProfMartinEvans (Author)

  • New

    Paperback 2003

    $67.34
Synopsis

Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

$67.34

Quantity

3 in stock

More Information

Format: Paperback
 Pages: 304
 Edition: 1
 Publisher: Financial Times/ Prentice Hall
Published: 17 Dec 2003
ISBN 10: 0273684760
ISBN 13: 9780273684763
Book Overview:

At last! A superbly crafted book that blends theory and practice! Electronic Marketing: Theory and Practice for the 21st Century describes how all aspects of the electronic revolution have revolutionised marketing.

Dr. Linda D. Peters, School of Management, Univeristy of East Anglia