Strategic Entrepreneurship

by PhilipA.Wickham (Author)

• Used

  Paperback
  2003

  $3.23

  Provides students with the essential experience and knowledge needed in this fast-growing field of entrepreneurship, distinguishing them as entrepreneurs of the future. This text is ideal for those studying entrepreneurship as part of their degree or management course. The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The text integrates both conceptual and practical ideas from a broad grounding within wider social science disciplines. The book offers a clear style, coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students' learning and course planning & delivery. It provides comprehensive coverage of the fast-growing field of entrepreneurship teaching and research. FT articles, up-to-date further reading and ideas for research projects make the text a complete teaching and learning support package. Both lecturers and students can benefit from the textbooks companion website, where extra resources can be obtained.

• Used

  Paperback
  2006

  $4.17

  The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The text integrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines.

  The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students' learning and lecturers' course planning & delivery. It provides comprehensive coverage of the fast-growing field of entrepreneurship teaching and research.