Strategic Entrepreneurship

Strategic Entrepreneurship

by PhilipA.Wickham (Author)


Provides students with the essential experience and knowledge needed in this fast-growing field of entrepreneurship, distinguishing them as entrepreneurs of the future. This text is ideal for those studying entrepreneurship as part of their degree or management course. The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The text integrates both conceptual and practical ideas from a broad grounding within wider social science disciplines. The book offers a clear style, coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students' learning and course planning & delivery. It provides comprehensive coverage of the fast-growing field of entrepreneurship teaching and research. FT articles, up-to-date further reading and ideas for research projects make the text a complete teaching and learning support package. Both lecturers and students can benefit from the textbooks companion website, where extra resources can be obtained.


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More Information

Format: Paperback
Pages: 648
Edition: 3
Publisher: Financial Times/ Prentice Hall
Published: 11 Dec 2003

ISBN 10: 0273682261
ISBN 13: 9780273682264
Book Overview: The author's focus on entrepreneurship as a management concept distinguishes it from most texts on the subject.